Part 6 - Step by Step SEO - Selecting Your Domain Name!
By Jim Eberle
I am going through the whole process of basic SEO (search engine optimization) in getting a web site to the top of search engine result pages which includes just what SEO really is and what it is about.
This is the sixth article in this series.
If you have selected the keywords that you will be pursuing, it is now time to obtain a domain name.
Everything in search engine optimization is based on keywords...period!
In everything you do regarding SEO, you need to point the way. Search engines are nothing but hundreds and thousands of mathematical equations. They are not human...at least not yet. So, it is up to you for "them" to associate keywords with your web site(s).
With that being the case, everything you do "for" your SEO has to reflect those keywords. It all starts with the domain name.
Hopefully when you select you keywords, you kept it in the back of your mind how you can use them to create a domain name. You want to be able to create your domain name by having at least two keywords in it. If you can get three in it, all the better.
Try this. Browse the internet for your keywords that you have selected and glance at the domain names or what are called "URLs" and see what people come up with. You will notice that at the top of your search listings, more than likely you will detect keywords in the name. As you work your way on down scrolling by pages, the names become more obscure. Many domain names do not even reflect what their web site is about! If you look at the source code for those sites, you will note the same is true about their keywords.
Viewing source code is right clicking with your mouse button on a blank portion of that particular web site and then clicking on "view source".
I guarantee these people are struggling because they do not know what they are doing. I know..I have been there and done that.
Just like keywords, the best way to go about selecting domain names is by using paper and pencil and writing down your ideas. Take your keywords and try various combinations of them. What words work with them? What sounds the best? What is it you want your web site to accomplish? What is the overall theme of your web site?
You want two or three keywords in it but it just might not be practical. Just brainstorm and write everything down.
The very best way to get ideas is to go to one of the hosting companies on the internet where you can purchase domain names. Might as well as you will have to do this anyway. There are plenty of good ones to choose from. One that many people use is Godaddy.com. They typically have a place in them where you type in your ideas or domain names to see if they are available or not. If the name is not available, suggestions pop up of domain names you "can" purchase. The best thing you can do is go to one of these services and get your ideas that way.
Note: To save yourself a few bucks, do a search on the internet for "coupons godaddy"(or whatever hosting company you are buying from). There are usually coupon codes that can be found that will cut your cost a little bit. Domain names though are fairly cheap.
Some other things to keep in mind. Try to keep your domain name on the short side if you can. It just makes things easier for you in the long run and there is that thing called "name recognition". Like everything else when it comes to marketing, the catchier or easier to remember domain names are what you would like to have. Heck, we even do this with the names of our newborn children!
It is better to obtain a name that has the extension of .com if you can get one. It is a name recognition thing as .com's have been around since the early days of the internet. If you have to, you can get names with the words having separators in them. For example, "my-domain-name.com". I think it is best to stay away from them though if you can.
Once you have determined what your domain name is and have purchased it through one of those hosting companies, it usually takes at least 24 hours before it gets propagated through the internet. When you make your purchase, you can buy it for one year or more. Try to get it for at 3-5 years...as long as possible. This helps in your SEO. Search engines do note how long you have a domain name.
Unquestionably, selecting the right domain name is as important as your keywords. Take your time with this because it is that important. Be very deliberate in what you decide. Once you have the correct keywords and domain name(s), you are almost ready to start your SEO campaign.
Your next step is on-page optimization. We will next talk about optimizing your web site.
I am currently working with a diverse team of like minded individuals in a co-op type atmosphere to build our business opportunity. This growing team currently consists of people from Ireland, Australia, England, Canada, and the United States. This team of network marketers are combining our efforts to obtain high positions in search engines like Google for higher level type keyword phrases.
Where as many people usually fail when trying to build a home based business to supplement their incomes, we work together to ensure everyone has success. Anyone who becomes affiliated with us becomes successful as that is how "we" as a group become successful!
The goal here of course is for many people doing a little instead of several people doing alot to ensure that success. All traffic and customers are derived from SEO. We do not call anyone unless they request it. We have a number of web sites but I can only submit two here. To learn more go to...
http://www.businessopportunitycoop.com/
http://www.homebasedbusinessteam.com
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